When they divorce, theres an higher chance theyll start buying different brands of beer. Consumers dealing with major life events often dont notice, or care, that their shopping habits have shifted, but retailers notice, and that they care rather a lot. At those unique moments, Andreasen wrote, customers are liable to intervention by entrepreneurs. In other words, a precisely timed advertisement, sent to a recent divorcee or new homebuyer, can change someones shopping patterns for years. And among life events, none are more critical than case study answer arrival of a baby. At that moment, new parents habits are more bendy than at almost some other time of their adult lives. NOTE: Authority cited: Sections 790. 10, 12921 and 12926 of case study solution California Insurance Code and Sections 11342. 2 and 11152 of case study answer California Government Code. Reference: Section 790. 03h1, 2, 3, 5 and 13 and Section 10123. 13 of case study solution California Insurance Code.